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SUMMARY:The Next Conversation: Digging Into Audio
DESCRIPTION:Designed to dig deeply into a few tactical areas important to publishers exploring audio for their businesses – from podcasting to digital audio to voice-activated technology. The agenda will feature DCN member speakers who will share their insight and expertise and facilitate room-wide discussions to help our members exchange practical\, in-depth information valuable to understanding where audio makes sense for their businesses. \nWhat the pandemic has taught us about podcasting and voice \nIn this session\, Rachel Reed will dive into how audience behavior\, listenership and engagement has shifted over the course of the pandemic\, and how Meredith brands including Allrecipes\, Travel + Leisure\, PEOPLE\, Southern Living\, Entertainment Weekly and more adjusted in real time to meet consumer demand. We’ll also tackle questions including how to grow listenership\, convert audiences to audio\, and increase engagement on new platforms \nInside The Washington Post’s audio articles strategy \nDelve into The Washington Post’s investment in audio articles and hear how they are using automation to unlock written journalism for users’ ears.
URL:https://digitalcontentnext.org/event/the-next-conversation-digging-into-audio-2021/
CATEGORIES:DCN Events
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