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SUMMARY:Hot Topic: Advertising Strategy - Integrating AI: Monetization at scale
DESCRIPTION:DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble\, please contact us (members@digitalcontentnext.org.) \n\nWith the rapid introduction of AI-generated content and hyper-personalization\, businesses are seeing a massive increase in advertising efforts\, leading to higher volumes. The pressure to scale operations to match the pace of content generation is at an all-time high\, which requires a robust approach to Ad Operations. Join Theorem’s Head of Global Accounts\, Michele Bavitz\, and SiriusXM Media’s VP of Ad Product Marketing\, Molly Fuard to learn how businesses can synchronize the “right brain” creativity with “left brain” operational efficiency in publishing by strategically leveraging automation-focused technology. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business. \nSession sponsored by:
URL:https://digitalcontentnext.org/event/hot-topic-advertising-strategy-siriusxm-and-theorem/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20241112T110000
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SUMMARY:Legal and Legislative Monthly Virtual Meeting
DESCRIPTION:Agenda: What the 2024 Election Means for the Next Congress and the Policy Issues for Publishers \nThe DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy\, legal\, and legislative news surrounding digital content. \nThis is a free event for DCN members.  The unique\, members-only attendee list allows for open conversation\, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.
URL:https://digitalcontentnext.org/event/legal-and-legislative-monthly-virtual-meeting-2024-nov/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20241120T110000
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SUMMARY:Hot Topic - Shaping the future of audio: Inside The Economist's award-winning podcasts
DESCRIPTION:DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble\, please contact us (members@digitalcontentnext.org.) \n\nJoin John Shields\, Director of Podcasts for The Economist\, to learn more about how Economist podcasts come to life\, deep dive into podcasts strategies and discover how The Economist‘s series help listeners make sense of the big news shaping the world. \nJohn Shields is The Economist‘s Director of Podcasts. Previously he was director of the Podcast Innovation Lab\, which produced The Economist‘s first long-form series The Prince\, about China’s leader Xi Jinping. Prior to that he was the creator and editor of Checks and Balance\, our US politics podcast. \nThese virtual discussions bring together DCN members to discuss the most important issues impacting their streaming efforts\, from the regulatory landscape to content discovery to data-driven personalization and more. Join your fellow DCN members to share experience and insights – your opportunity to stay ahead in a rapidly evolving industry. \nHere are links to resources mentioned during the presentation. \n\nPodcasts+ sub\nEconomist Podcasts\nThe Economist on X\nJohn Shields on X\nEconomist Press on X
URL:https://digitalcontentnext.org/event/2024-hot-topic-audio-923895/
CATEGORIES:DCN Events
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