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X-WR-CALDESC:Events for Digital Content Next
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DTSTART;TZID=America/New_York:20231004T110000
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SUMMARY:Hot Topic: Digital Media Audience Diversity Study
DESCRIPTION:To view the on-demand video\, login or register to the DCN member center (on desktop see top right corner of page\, on mobile the top center). \nThe report and a summary of it are available here. \nJoin Rande Price\, DCN’s VP of Research and Steve Seidmon\, for a review of results from our new research: Digital Media Audience Diversity Study. This research examines the attitudes\, values and behaviors of diverse audiences’ digital media habits and brand loyalty. Here’s what we’ll cover: \n\nReview of new DCN research on the attitudes\, values\, and behaviors of different generational segments and racial\, ethnic\, and identity (REI) cohorts concerning digital media;\nPerspectives and preferences of respondents engagement with digital media content and their views on REI representation and portrayal;\nSubscription practices\, relationship to ad-supported content; and\nQ&A and open discussion with members.
URL:https://digitalcontentnext.org/event/hot-topic-digital-media-audience-diversity-study/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20231010T110000
DTEND;TZID=America/New_York:20231010T114500
DTSTAMP:20260411T233425
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SUMMARY:Legal and Legislative Monthly Virtual Meeting
DESCRIPTION:The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy\, legal\, and legislative news surrounding digital content. \nThis is a free event for DCN members.  The unique\, members-only attendee list allows for open conversation\, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization. \nAgenda \n\nReview draft DCN comments on AI to US Copyright Office
URL:https://digitalcontentnext.org/event/legal-and-legislative-monthly-virtual-meeting-2023-10/
CATEGORIES:DCN Events
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231011T120000
DTEND;TZID=America/New_York:20231011T170000
DTSTAMP:20260411T233425
CREATED:20230117T214918Z
LAST-MODIFIED:20230131T222410Z
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SUMMARY:Video Strategy Day
DESCRIPTION:This half-day live event in NYC will bring together DCN members to discuss the critical topics impacting the video business today including SVOD/AVOD/FAST strategy\, content production\, audience dynamics\, product differentiation and more. Join us for this closed-door\, members-only event\, the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://events.digitalcontentnext.org/2023-video-strategy-day#new_tab
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20231024T110000
DTEND;TZID=America/New_York:20231024T114500
DTSTAMP:20260411T233425
CREATED:20230914T154713Z
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SUMMARY:Media Insights Exchange: A Discussion for Benchmark Participants
DESCRIPTION:If your company currently participates in DCN benchmark reports\, you can access the Video on Demand by signing into the DCN member center (or create an account) using the link in the top right corner. \nIf you’d like to access the report\, or if your company is currently not participating in DCN benchmark reports\, and you are interested or have any questions\, please contact Rande@digitalcontentnext.org. \n\nJoin your fellow benchmark participants for a timely discussion and insights about market expectations through year-end. Here’s what we have planned: \n\nInsights from Vicent Létang \, EVP\, Managing Partner\, Global Market Intelligence at MAGNA\, a division of IPG Mediabrands on business and outlook for 2024;\nTrends from DCN’s latest Quarterly Revenue Report; and\nQ&A and open discussion with members.\n\nThe Digital Media Subscription Tracking Report Q3 2023 – Wave 3 includes quarter-over-quarter trends and brand-specific data. Feel free to share the report with those in your organization who will benefit from this quarterly analysis. However\, please do NOT distribute the report outside of your company. \nIf would like the report or this research presented to any teams in your company\, please\, contact Rande@digitalcontentnext.org.
URL:https://digitalcontentnext.org/event/media-insights-exchange-a-discussion-for-benchmark-participants/
CATEGORIES:DCN Events
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231026T110000
DTEND;TZID=America/New_York:20231026T114500
DTSTAMP:20260411T233425
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SUMMARY:[CANCELLED] Hot Topic - Incorporating the voice of the user in your revenue strategy
DESCRIPTION:This event has been cancelled.  We apologize for the inconvenience. \nWhen creating new ad products\, we all know it’s necessary to balance the user experience with your ad load and performance. But instead\, by taking a user-centered approach to ad design and product development\, you can increase create trust and drive brand lift for your clients. Erica Osher\, VP of Sponsorship Products and NPM Creative\, will share how she and her team approach driving revenue while being mindful of protecting the brand and credibility of NPR and its products and content. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business. \nThe Advertising Strategy series is sponsored by: \n     
URL:https://digitalcontentnext.org/event/2023-hot-topic-advertising-strategies-4/
CATEGORIES:DCN Events
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