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SUMMARY:Hot Topic - Brand Safety
DESCRIPTION:“The truth is always brand safe.“\n—Ad Fontes Media/Civic Science \nThe concept of “brand safety” came from a good place. But its broad-stroke application has eliminated some of the most desirable media environments for advertisers; environments with robust engagement\, highly-educated readers\, and that deliver brand lift. \nThe situation is getting even more challenging with the growing amount of AI-generated low-quality content websites – 25 new sites every week\, according to NewsGuard.  A recent ANA survey found advertisers are wasting around $13 billion paying for programmatic ads that end up on these “made for advertising” websites. \nJoin this hot-topic conversation where we’ll share proprietary research insights around current consumer sentiments and discuss how brands can benefit enormously from a more thoughtful—and strategic— consideration of premium high-quality news publishers. \nThese hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2023-hot-topic-advertising-strategies-1/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20230907T110000
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SUMMARY:Hot Topic - Shifting tides from OMP to direct sold
DESCRIPTION:These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future\, to brand safety\, to tensions between advertising and subscriptions and more – these closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business. \nThis session is hosted by:
URL:https://digitalcontentnext.org/event/hot-topic-advertising-strategies-3/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20230919T110000
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UID:40032-1695121200-1695123900@digitalcontentnext.org
SUMMARY:Legal and Legislative Monthly Virtual Meeting
DESCRIPTION:The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy\, legal\, and legislative news surrounding digital content. \nThis is a free event for DCN members.  The unique\, members-only attendee list allows for open conversation\, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization.
URL:https://digitalcontentnext.org/event/legal-and-legislative-monthly-virtual-meeting-2023-09/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20230921T120000
DTEND;TZID=America/New_York:20230921T170000
DTSTAMP:20260412T004648
CREATED:20230117T214808Z
LAST-MODIFIED:20230724T202101Z
UID:37648-1695297600-1695315600@digitalcontentnext.org
SUMMARY:Subscription Innovation Day
DESCRIPTION:This half-day live event in NYC will bring together DCN members to discuss the wide range of factors impacting subscription businesses today including organizational challenges\, aligning data and insights with action\, balancing ad sales with subscriber experience\, creating maximum engagement\, and more. Join us for this closed-door\, members-only event\, the best place to share insights with your senior executive peers that will shape and grow your business. \nSponsored by: \n         
URL:https://events.digitalcontentnext.org/2023-subs-innovation-day#new_tab
CATEGORIES:DCN Events
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