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DTSTART;TZID=America/New_York:20230411T110000
DTEND;TZID=America/New_York:20230411T114500
DTSTAMP:20260412T083322
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SUMMARY:Hot Topic - The Launch of Bloomberg Originals: How Bloomberg Media Rebranded for a Modern Streaming World
DESCRIPTION:The session will take a deep dive into the launch of Bloomberg Originals\, a new brand for premium video programming on Connected TV\, Bloomberg TV primetime and Bloomberg.com. It will examine the strategy behind the launch\, execution of the rebrand — including the debut of new original programming — and success of Bloomberg TV (BTV/BTV+) on streaming. \nThese hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies\, audience dynamics and more. These closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2023-hot-topic-streaming-1/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20230418T110000
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SUMMARY:Legal and Legislative Monthly Virtual Meeting
DESCRIPTION:The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy\, legal\, and legislative news surrounding digital content. \nThis is a free event for DCN members.  The unique\, members-only attendee list allows for open conversation\, information sharing and networking .  Please feel free to share this invitation to colleagues within your organization. \nAGENDA: Discussion of AI Principles
URL:https://digitalcontentnext.org/event/2023-04-legal-and-legislative-monthly-virtual-meeting/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20230427T110000
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SUMMARY:Hot Topic - Streaming the news: Gannett’s approach to FAST
DESCRIPTION:Michael Nagle\, GM\, Streaming\, USA Today/Gannett interviewed by Christy Tanner\, Partner in Residence\, The Nunatak Group & President\, Tanner Media \nGannett focuses on making its content “portable” by offering news\, information\, entertainment\, and lifestyle stories that can assist viewers in some small way. FAST offers an extension of this\, but it is also critical to identify how each new distribution channel can best be used to serve the needs of the audience. And\, as FAST channels evolve and old school cable continues to erode\, Gannett seeks to improve the life of their audiences – either by showing them something useful or by providing information. This session will explore how Gannett is strategically approaching the evolution of FAST to better serve its audiences through this new medium. \nThese hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies\, audience dynamics and more. These closed-door\, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.
URL:https://digitalcontentnext.org/event/2023-hot-topic-streaming-2/
CATEGORIES:DCN Events
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