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SUMMARY:Subscription Innovation Series #1 -  Acquire\, onboard\, engage and retain: the MLB ticketholder customer lifecycle
DESCRIPTION:A DCN members-only series of events designed to dig deeply into the critical issues\, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers. \nIn this session\, John Tierney\, Senior Director\, Ticketing for Major League Baseball (MLB) will take DCN members through the strategy behind the MLB’s ticketholder life cycle at this members-only\, closed-door event. He’ll reveal how their data science and analytics team’s “fan avidity metric” – based on their fan’s digital interactions with MLB and its clubs – helps to quantify the strength of a fan’s relationship with each team and drives tactics in their subscription strategy.
URL:https://digitalcontentnext.org/event/2021-subscription-innovation-series-session-1/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20210826T120000
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UID:29536-1629979200-1629981900@digitalcontentnext.org
SUMMARY:Subscription Innovation Series #2 – Turbocharging personalization with analytics
DESCRIPTION:Learn how analytics can help you design more relevant content and personalized experiences for your customers. \nThe Subscription Innovation Series is a DCN members-only series of events designed to dig deeply into the critical issues\, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers
URL:https://digitalcontentnext.org/event/subscription-innovation-series-session-2/
CATEGORIES:DCN Events
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