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X-WR-CALDESC:Events for Digital Content Next
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DTSTART;TZID=America/New_York:20210603T120000
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CREATED:20201210T212549Z
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SUMMARY:Tech and Product Innovation Series #4 - Zeus Prime: breaking new ground within self-serve advertising
DESCRIPTION:A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical\, in-depth information for their businesses.  This session is sponsored by DanAds.
URL:https://digitalcontentnext.org/event/tech-and-product-innovation-series-session-4/
CATEGORIES:DCN Events
ATTACH;FMTTYPE=image/png:https://digitalcontentnext.org/wp-content/uploads/2019/11/Tech-Day-Featured-Header.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210610T120000
DTEND;TZID=America/New_York:20210610T124500
DTSTAMP:20260413T162839
CREATED:20210310T223719Z
LAST-MODIFIED:20210707T220227Z
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SUMMARY:Tech and Product Innovation Series #5 – User behavior modeling to maximize revenue at Bloomberg Media
DESCRIPTION:Bloomberg Media launched a digital subscriptions business with a paywall in May 2018. To drive subscriptions and maximize revenue\, the Data Science and Engineering team applied machine learning techniques to model user behavior and build a subscription propensity model and a real-time paywall. In this talk\, we will present details about the challenges we faced and approaches we considered to implement the subscription propensity model. We will also talk about how we combined this model with user’s engagement\, lifetime value (LTV)\, and user’s content interests to build a real-time paywall. Finally\, we will share some results that demonstrate the success of these approaches in increasing Bloomberg Media’s revenue. \nTech and Product Innovation Series is a DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical\, in-depth information for their businesses.
URL:https://digitalcontentnext.org/event/tech-and-product-innovation-series-session-5/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20210617T120000
DTEND;TZID=America/New_York:20210617T124500
DTSTAMP:20260413T162839
CREATED:20201210T214405Z
LAST-MODIFIED:20210617T174354Z
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SUMMARY:Video Strategy Series #1 – Dive into the five monetization layers for Turner Sports' digital video content
DESCRIPTION:In this series of interactive\, DCN members-only events\, participants – video content creators\, technologists\, sellers and marketers – will discuss the strategies\, challenges and innovative approaches that are critical for successful digital video initiatives.
URL:https://digitalcontentnext.org/event/video-strategy-series-session-1/
CATEGORIES:DCN Events
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DTSTART;TZID=America/New_York:20210622T110000
DTEND;TZID=America/New_York:20210622T123000
DTSTAMP:20260413T162839
CREATED:20201210T213436Z
LAST-MODIFIED:20210622T172725Z
UID:29513-1624359600-1624365000@digitalcontentnext.org
SUMMARY:Legal and Legislative Event Series - Digital Markets Act: What Is It and Why Should Publishers Care?
DESCRIPTION:In this session\, Yves Botteman and Paul Henrion of Dentons LLP will discuss the Digital Markets Act and its effect on Publishers. This discussion will be followed by a DCN Member Panel. \nThe 2021 DCN Legal and Legislative Virtual Series are exclusive members-only events designed for senior policy executives from our member companies to hear from their peers and outside experts on pressing legal\, legislative and regulatory issues facing publishers.
URL:https://digitalcontentnext.org/event/legal-and-legislative-event-series-2021-dma/
CATEGORIES:DCN Events
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210629T110000
DTEND;TZID=America/New_York:20210629T123000
DTSTAMP:20260413T162839
CREATED:20201210T213312Z
LAST-MODIFIED:20210629T164231Z
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SUMMARY:Legal and Legislative Event Series - CPRA: Navigating the Next Privacy Frontier
DESCRIPTION:The 2021 DCN Legal and Legislative Virtual Series are exclusive members-only events designed for senior policy executives from our member companies to hear from their peers and outside experts on pressing legal\, legislative and regulatory issues facing publishers.\n\nIn this session\, Todd Daubert\, Partner at Dentons LLP will lead a discussion about the California Privacy Rights Act (CPRA). He will lay out the key differences between the CPRA and the California Consumer Protection Act (CCPA) with a key focus on what publishers should be focused on. With CCPA enforcement continuing and a new regulator ramping up\, this session is especially timely for premium publishers looking to stay on the right side of the law and consumer expectations.
URL:https://digitalcontentnext.org/event/legal-and-legislative-event-series-2021-cpra/
CATEGORIES:DCN Events
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