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X-WR-CALDESC:Events for Digital Content Next
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DTSTART;TZID=America/New_York:20260519T110000
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SUMMARY:DCN Media Insights Exchange: A Discussion for Benchmark Participants
DESCRIPTION:Join DCN and Vincent Létang\, an economist and consultant specializing in the media industry and advertising markets for a timely discussion on market performance. We will examine expectations for the ad market in the 2H 2026 and the Digital Media Subscription Tracking Report Q1 2026 results. \nWhy this session is worth your time: \n\nGet clarity on where the ad market is heading: Vincent Létang shares his latest view on the forces shaping the advertising landscape into H2 2026 and what they mean specifically for premium publishers.\nUnderstand how demand is really shifting: With advertiser caution rising and consolidation accelerating\, what is truly driving commitment today and are advertisers prepared to pay what premium inventory is worth?\nLearn where AI is driving real impact now: As AI reshapes planning\, pricing\, and targeting\, where is it delivering tangible value today and how can publishers use it to protect revenue in the upfronts?\n\n\nThis event is only available to members participating in the Annual Benchmark and Quarterly Revenue Report. We’d love for others who will benefit from this event to join\, so please share this invitation with your organization. We appreciate you and your team’s support of DCN’s benchmark products\n\n*****\n\nDCN’s benchmark products include the Quarterly Revenue Report\, Annual Benchmark Report\, Quarterly Digital Media Subscription Tracking Report\, and the Media Insights Exchange events. All products are exclusive to DCN members who participate and contribute data under NDA. If your company is currently not participating in DCN benchmark reports\, and you are interested or have any questions\, please contact Rande@digitalcontentnext.org.
URL:https://events.digitalcontentnext.org/2026-05-media-insights-exchange#new_tab
CATEGORIES:DCN Events
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