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SUMMARY:Post-Cookie Identity\, Part 2
DESCRIPTION:In February\, Piano’s SVP of Strategy\, Michael Silberman led a discussion at the DCN Next: Summit about the deprecation of third-party cookies that led to a dynamic Q&A and lingering appetite from our members for more information on how to best prepare for this shift. \nPiano believes preparing for this cookieless environment starts with building direct user relationships and that publishers are uniquely positioned to benefit and capture valuable zero- and first-party data. \nPlease join us to continue the conversation at this open forum virtual event. Michael Silberman will discuss what Piano is seeing in the market\, how publishers are planning to solve for a cookieless future\, and the building blocks for a successful transition.
URL:https://digitalcontentnext.org/event/post-cookie-identity-part-2/
CATEGORIES:DCN Events
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