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SUMMARY:Video Strategy Series - Adapting During Challenging Times: The Complex Networks Video Strategy
DESCRIPTION:In this series of interactive\, DCN members-only events\, participants – video content creators\, technologists\, sellers and marketers – will discuss the strategies\, challenges and innovative approaches that are critical for successful digital video initiatives. \nIn February\, as the realities of Covid-19’s impact on how business is done came into focus\, Complex Networks’ content and sales teams took a hard look at its existing slate of content and began to envision what could be produced remotely. The content team also evaluated existing IP to develop new video series that would be optimized for remote production as well as existing and evolving audience expectations. At the same time\, Complex Networks’ sales team worked with new and long-term advertisers to demonstrate its ongoing ability to deliver highly-engaged\, targeted audiences. Learn how Complex leveraged creative content and business strategies to work through this time of crisis resulting in not only new brand partnerships\, but also innovative\, new-to-world IP and franchises.
URL:https://digitalcontentnext.org/event/dcn-video-strategy-series-2020-complex-networks/
CATEGORIES:DCN Events
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