Digital Content Next

Video Strategy Series - COVID-19 and the Streaming Wars, a Retrospective
2020-07-30 12:00 - 12:45 (America/New_York)
In this series of interactive Zoom-based events , DCN members – video content creators, technologists, sellers and marketers will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.
Lots has been written about huge streaming audiences since the beginning of shelter-in-place. But we all know that big audiences don’t necessarily translate into healthy businesses anymore. So how did those big viewership numbers translate into business gains?
In this session, ANTENNA’s Co-founder & CEO Rameez Tase, will examine exactly how much COVID-19 boosted each service’s actual business. We’ll examine who the winners & losers were, what audiences did once they watched all of the content on a new service, and more. Rameez will use never-before-seen data to tell the story of new sign-ups, subscriber growth, churn rates, loyalty, and customer lifetime value as he analyzes who won and lost this episode the streaming wars.
