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SUMMARY:Tech and Product Innovation Series - How Insider Inc. is Leveraging First Party Data for Advanced Advertising Strategies
DESCRIPTION:A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical\, in-depth information for their businesses. \nThe impending death of third party-cookies\, advertisers are becoming data-poor and publisher’s first-party data is becoming the dominant currency in the digital ad market. Based upon Insider Inc.’s advanced advertising strategies\, which led to the launch of their own ad targeting and reporting tool called Sága earlier this year\, this interactive session will help publishers effectively leverage first party data to build direct relationships with media buyers.
URL:https://digitalcontentnext.org/event/dcn-tech-and-product-innovation-series-2020-session-5/
CATEGORIES:DCN Events
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