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SUMMARY:Video Strategy Series - How Condé Nast Built home/made x Condé to Build Brand Partnerships
DESCRIPTION:In this series of interactive\, DCN members-only events\, participants – video content creators\, technologists\, sellers and marketers – will discuss the strategies\, challenges and innovative approaches that are critical for successful digital video initiatives. \n\n\nContent is everywhere. Now\, more than ever\, consumers crave content to stream\, read\, and consume across platforms. Media organizations are constantly searching for ways to innovate\, cut through\, and effectively monetize. Condé Nast’s influence is undeniable\, and the ways in which its brands cover home through the lens of style\, tech\, culture\, food and wellness sets it apart from the competition. \nIn this session\, Condé Nast’s Head of Sales for Home Jeff Barish and Condé Nast Entertainment’s Head of Content Development for Branded Entertainment Lloyd D’Souza will discuss the changing video landscape\, the launch of Conde Nast’s exclusive new “Home/Made” video network\, and how they are creating opportunities for advertisers to co-create\, integrate\, and optimize as partners in real-time.
URL:https://digitalcontentnext.org/event/dcn-video-strategy-series-2020-session-1/
CATEGORIES:DCN Events
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