BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Digital Content Next - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Digital Content Next X-ORIGINAL-URL:https://digitalcontentnext.org X-WR-CALDESC:Events for Digital Content Next REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20190919 DTEND;VALUE=DATE:20190920 DTSTAMP:20240329T104813 CREATED:20181005T135917Z LAST-MODIFIED:20191015T200915Z UID:20475-1568851200-1568937599@digitalcontentnext.org SUMMARY:DCN Subscription Innovation 2019 DESCRIPTION:Publishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now\, in mid-2018\, subscriptions have officially reached “hot topic” status. Whatever the reasons\, it’s clear that publishers have moved beyond relying solely on ad revenue and are focused on building a more diversified revenue approach that includes subscriptions and memberships.  But no one said change is easy. \nThe list of challenges is long and is best addressed with a deep understanding of your audience and of how to leverage your brand to build a direct relationship with them. We’ll cover organizational challenges\, innovative approaches\, how email is a subscription workhorse\, and how to smartly align data and insights with action. The day will include representatives from member companies in both print/digital and video/OTT subscription roles who will offer insights applicable across channels. \nThanks to our Sponsors:\n \n \n  \n \n  \nTo see the full agenda and speaker list click here. URL:https://digitalcontentnext.org/event/dcn-subscription-innovation-2019/ CATEGORIES:DCN Events END:VEVENT END:VCALENDAR