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X-WR-CALDESC:Events for Digital Content Next
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SUMMARY:DCN Subscription Innovation
DESCRIPTION:If you are a DCN publisher member\, please be sure to log in or register to access PDFs of the presentations.  Approved presentations appear below a speaker’s headshot. \n\nPublishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now\, in mid-2018\, subscriptions have officially reached “hot topic” status. Whatever the reasons\, it’s clear that publishers have moved beyond relying solely on ad revenue and are focused on building a more diversified revenue approach that includes subscriptions and memberships.\nBut no one said change is easy. \nThe list of challenges is long and is best addressed with a deep understanding of your audience and of how to leverage your brand to build a direct relationship with them. We’ll cover organizational challenges\, innovative approaches\, how email is a subscription workhorse\, and how to smartly align data and insights with action. The day will include representatives from member companies in both print/digital and video/OTT subscription roles who will offer insights applicable across channels. \nTo see the full agenda and speaker list click here. \n\nSponsored by:
URL:https://digitalcontentnext.org/event/dcn-subscription-innovation/
CATEGORIES:DCN Events
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