Publishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now subscriptions have officially reached “hot topic” status. Whatever the reasons, it’s clear that publishers have moved beyond relying solely on ad revenue and are focused on building a more diversified revenue approach that includes subscriptions and memberships. But no one said change is easy.
The list of challenges is long and is best addressed with a deep understanding of your audience and of how to leverage your brand to build a direct relationship with them. We’ll cover organizational challenges, innovative approaches, how email is a subscription workhorse, and how to smartly align data and insights with action. The day will include representatives from member companies in both print/digital and video/OTT subscription roles who will offer insights applicable across channels.
To see last year’s agenda and speaker list click here.