The Resource Center / Ad Fraud
Industry Resources
Ad Fraud Prevention Company Zvelo Introduces Free Bot Detection Service View
The ANA partnered with White Ops on “The Bot Baseline: Fraud in Digital Advertising” finding that advertisers will lose $7.2 billion in 2016. View
Videology worked with White Ops on “Eradicating Bot Fraud: The Path to Zero Tolerance” in an attempt to define the problem and its possible solutions. [PDF] View
TAG (Trustworthy Accountability Group) works to eliminate fraudulent digital advertising traffic, combat malware, fight ad-supported Internet piracy, and promote brand safety. View
The American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the Trustworthy Digital Supply Chain to fight ad fraud. View
Distil created “A Digital Publisher’s Guide to Measuring and Mitigating Bot Traffic” and it is available for download. View
Marketing Land lays out five steps to preventing ad fraud. View
The World Federation of Advertisers put together the “Compendium of Ad Fraud Knowledge for Media Investors.” [PDF] View