ID5 is the shared identity infrastructure designed to improve user recognition in a privacy-compliant way. ID5’s solutions improve match rates between platforms and allow user identification in browsers where 3rd party cookies are blocked. ID5 enables publishers to better monetise their audiences and allows ad tech platforms to operate more efficiently and maximise the value of data and inventory.  Created in 2017 by seasoned ad tech professionals, ID5 services clients globally from offices in London and Paris. For more information about ID5 and its solutions, please visit: www.id5.io.