Duration Media operates a marketplace for buyers and sellers to transact exclusively on highly viewable (90%) impressions identified by Duration Media technology.  Duration Media helps publishers find and monetize highly viewable impressions as pure incremental revenue.  Publishers see up to 50% incremental revenue for below-the-fold impressions as they scroll into view and become highly viewable.  This newly mined high value inventory gives brands and agencies fraud-free, brand safe environments with engaged audiences.  Duration Media’s monitoring shows out of 1 billion impressions, 400 million incremental highly viewable impressions are available and worth up to $240,000.