/ An inside look at the business of digital content
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Bonsai
April 29, 2021 | By DCNBonsai is powering the secular shift to content-driven commerce. Leading publishers use Bonsai’s end-to-end solution to integrate shopping opportunities directly within your article–seamlessly bringing together publisher content with multi-merchant shopping, universal checkout, and wholly managed fulfillment. Publishers have complete control over their users’ journey, unprecedented visibility into shopping behavior, and full access to their customer’s first-party data, ad targeting, and data sales. We enable premium publishers like BuzzFeed, COMPLEX, Well+Good, VICE, Gallery Media, and Group Nine to think and act like retailers without the lift associated with setting up an e-commerce store. Bonsai offers payouts 2-3x higher, increased freedom from the dominant affiliate platforms, and solutions to grow meaningful reader relationships, improving lifetime value and loyalty.
