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Executive Officers

Erica Carter

Erica Carter


Livingly Media


Erica Carter is the CEO of Livingly Media, a digital-native portfolio of six brands which inspire, entertain, and celebrate women at all life stages. Among Livingly’s brands are shelter site Lonny, parenting site Mabel+Moxie, entertainment site Zimbio, and flagship women’s lifestyle site Livingly. Prior to her promotion to CEO in April 2017, Erica served as Livingly’s General Manager, and originally joined the company in 2013 as its first Head of Finance. During her tenure, she has overseen the company’s sale to Paris-based women’s lifestyle company aufeminin SA, creation and launch of two new media brands, and expansion into video and affiliate commerce businesses.

Erica has extensive finance and operational experience with consumer-oriented digital companies. Her prior work experience includes management roles at One Kings Lane and Williams-Sonoma, Inc., after beginning her career in the assurance and advisory practices of Ernst & Young LLP. She graduated with honors from The Wharton School of the University of Pennsylvania. After growing up with icy Philadelphia winters, she now lives in San Carlos, CA with her husband and two children.