Darcy Keller is a skilled and dynamic global communications and marketing executive with a strong track record of conceiving and delivering strategic, international campaigns across a wide range of areas, including integrated marketing and communications, reputation, crisis and change management, financial PR, media relations, branded content, thought leadership, influencer engagement and employee communications.
Keller is a director on the FT Group’s executive board, responsible for corporate governance, global strategy and digital transformation. She has earned a reputation for being a diplomatic consensus builder and respected advisor to the chief executive, editor and a shareholder liaison.
As senior vice president of communications and marketing at the FT, she oversees global communications, partnerships, brand, commercial, event and retail marketing. She manages a large international team based in London, New York, Hong Kong and Manila, and is a recognized cultivator of world-class talent and a collaborative culture.
Keller has held a number of senior positions since joining the FT in 2007, including SVP of corporate affairs for the Financial Times and Pearson Professional, global director of communications, head of the global press office and head of communications in the Americas.
During her tenure, the FT has gained a wide reputation for leadership and innovation in media, embodied by the success of the FT’s digital access model and award-winning products such as the FT web app and fastFT. The FT was named media brand of the year in 2015 at the British Media Awards.
The communications and marketing team has also earned many honors on her watch, including PR Week Awards for Best International In-House Team (2015) and Best Internal Communications Campaign (2014), Internationalist Awards for Innovation in Media (2013, 2014), and Communicator Awards (2010, 2012, 2014). The team was a platinum winner at the MarCom Awards for the FT’s Cost-Per-Hour campaign (2015).
Prior to joining the FT, Keller developed programs at The Paley Center for Media’s industry think tank, the Media Council. She previously worked for the late Liz Carpenter, a renowned journalist, author and former press secretary to Lady Bird Johnson.
She serves on the board of Digital Content Next and is a member of The Arthur W. Page Society and PR Seminar. She was named one of FOLIO: magazine’s ‘Top Women in Media’ in 2015 and recognized in PR Week’s Power Book in 2015 and 2016. She was recently featured in a PR Week profile on the evolution of the FT brand.