Research reinforces the value of premium ad context

Media research continues to prove that ad performance is better in premium content environments. From comScore’s 2016 research to more recent reports, World Media Group (WMG) and Integral Ad Science (IAS), findings show that it matters where advertising campaigns run. In fact, running ads on premium publisher sites substantially impacts advertising effectiveness. ThinkPremiumDigital‘s new research, What’s … Continue reading Research reinforces the value of premium ad context