Continuous connection as a business model

Social media encourages uninterrupted connectivity. With mobiles in hand and alert settings activated, consumers are continuously connected to social platforms. How does the desire for continuous connectedness impact the consumer experience? And what, if any, are the consequences? Ludmila Lupinacci explores these questions in his research article Absentmindedly scrolling through nothing. His study includes a … Continue reading Continuous connection as a business model