Checklist for effective advertising environments: brand fitness, quality, trust

It is essential for marketers to question the efficacy of the outlets where they place their advertising campaigns. They must choose channels that provide a positive impact on the brand message the audience receives. Past industry studies from comScore, WGM and IAS have all found that ┬áthat brand effectiveness and brand lift are highly correlated … Continue reading Checklist for effective advertising environments: brand fitness, quality, trust