We live in interesting times. And they will only get more interesting if the past year is any guide to what’s ahead. With Donald Trump in office and “fake news” becoming the new “f-word,” there’s a lot to mull in the coming year for publishers. Beyond politics, 2017 was a tough year for those who pivoted to video without a solid strategy. And the “duopoly” of Facebook and Google gobbled up more digital advertising, even as they helped publishers on other fronts. Newer technologies like artificial intelligence and blockchain are going from “good to know” to “need to know.” Now that the year is coming to an end, let’s look ahead at how the past year’s biggest trends will influence the digital media business in the year ahead.
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