Search results for "Q%26A"
Q&A: Justin Choi, CEO, Nativo on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: We see Viewability not as a measure of ad performance, but as a measure of ad…
Q&A: Michael Friedenberg, CEO IDG Communications Worldwide, on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: IDG believes that viewability is a measure of ROI more than a measure of performance. Similar…
Q&A: Jeff Burkett, Sr. Director Ad Innovation & Product Strategy The Washington Post, on Ad Viewability
Q: Is Viewability ready to be used as a measurement of ad performance? A: Viewability of ad impressions is going to become a major strategic advantage for premium digital publishers….